I detest the Love Is… series of posters almost as much as I hate Anne Geddes, the one-trick photographer whose pictures of infants in fruit costumes prey on the worst sentimental excesses of baby-fetishistic women. I don’t just despise them for their oozing schmaltziness, although that is reason enough. What really irks is the artist’s contrived naivety. If Kim Casali or her successor, Bill Asprey, had any wit, they could have turned their one-dimensional creations into something more human. Love is… nauseating, deceptive, a prerequisite for monogamy.
And surely the definitive poster would be this: